10:00 am - 10:45 am
Online Meets Offline in Gift Cards
Consumers appreciate the opportunity to exchange their unwanted gift cards, and the market is growing as retailers of wireless, consumer electronics and financial services begin to facilitate the exchanges. Find out from the experts how the secondary gift card market is increasing foot traffic in stores and creating a new way of paying for airtime, handsets and other in-store transactions.
Moderator: Matt Kerper / Vice President, Strategic Business Development, CashStar
Mike Jack / Leader of Product, Data Scientist & Project Teams, Blackhawk Exchange (Cardpool)
Tom Ochoa / SVP of Business Development, CardCash
Ryan Dew / VP, SaveYa.com