Keven Lake
CEO & President
Futura Card Services


Keven is CEO and president of Futura Card Services, www.futuracards.com, one of the largest and fastest growing brands in the stored value card marketplace. Futura markets, distributes and services a suite of prepaid MasterCard® debit card products that includes reloadable general spend debit cards, gift cards and wage disbursement cards. The company leverages synergies between consumers, merchants and ISOs to offer a diverse lineup of financial tools.

Keven has spent much of his career in the business to consumer space, executing retail, ecommerce and supply chain initiatives for several Fortune 500 companies. Backed by more than a decade of sales and executive management experience in developing and implementing successful sales and marketing strategies in the retail, industrial and financial services sectors, Keven has held executive management positions with various divisions of IBM Global Services and US Internetworking. While at IBM, he was responsible for managing relationships and developing strategies with companies such as The Home Depot, General Motors, GMAC and The Coca-Cola Company. While leading US Internetworking’s ecommerce division – now a part of AT&T – he worked closely with Bank of America and other large retail financial and insurance companies to improve customer acquisition programs in both the direct and online sales channels.

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